Serena Williams Net Worth 2020, Earnings & Endorsements

Serena Williams Net Worth – How Rich is She?

Serena Williams net worth, salary and her sources of wealth in 2020 analysed.

Net Worth:$200 Million
Career Earnings:$92,715,122
Date of Birth:September 26, 1981
Age:42 years old
Source of Wealth:Professional Tennis Player, Businessperson, Actor, Writer, Fashion Designer
Last Update:2020


Serena Williams is an American pro tennis player. The greatest of her generation, Serena Williams is a tennis sensation who has established herself as the best in the sport after more than two decades since she turned Pro. A tennis player with impressive skills, over the years, Williams has continued to refine her style of play. No matter what style Serena chooses to adopt on the court, winning is her goal.

In the course of her 24 years career, Serena has won 23 Grand Slam events, more than any woman who currently plays tennis and one short behind retired tennis legend Margaret Court’s 24. This is a record Serena is actively trying to surpass and with her level of skills, experience and most importantly her ironclad will and determination for success, it’s only a matter of time, before she emerges as the most successful woman in the history of Grand Slam wins in the open era.

With an emphasis on Serena Williams wealth, we summarize her early life, career, career earnings, endorsements, luxury lifestyle and lessons from her wealth and rise to fame.

Early Life

Serena Williams was born into a large family to her mother Oracene Price, and father, Richard Williams. From a young age, Serena and sister Venus had been interested in playing tennis. Their parents, on noticing their kids interest in the sports, soon began training them and building their tennis prowess. Aside from her parents, another man, named  Richard Williams, from Compton, also helped Serena build her game. At the age of 9, Serena and her sister moved to Florida, where they attended the tennis academy of a renowned tennis coach, Rick Macci.

Prior to the age of 10, Serena and her sister had been competing at various junior tennis tournaments in the US, but her father decided against his daughters competing at such events, due to the fact that he wanted his kids to progress at an even pace and also have their fair share of academic works. But a string sentiment behind her father’s decision was racism concerns as he had overheard white women speaking ill of his daughters. Serena was at the top of the Florida U-10 tennis players ranking at the time. In 1995, when she turned Pro, her father withdrew her from Rick Macci’s academy and began training his daughters. 

Career Summary

In 1995, Serena Williams turned Pro. Serena was 14 at the time. From 1996 to 1998, Williams competed in several events but didn’t win any. One of such events was her 1998 Australian Open Battle of the Sexes match, against Karsten Braasch, where they claimed that they could defeat any man out of the top 200 in the official tennis rankings. They both lost. In 1999, Serena became the first African American female since 1958 to win a Grand Slam after she won that year’s US Open. She also won the French Open and US Open doubles with her sister and claimed prize money of $2,605,102 while finishing at 4th place in the world’s ranking.

Serena’s next spectacular season was the 2002 season, where she won three Grand slam events, which earned her $3,935,668 in prize money. She finished the year at the top place in the world rankings. From 2002 to 2007, Serena form dropped a bit. Prior to her 2007 Australian Open win, the last time Serena won an event and Grand Slam was in 2005. The drop in form was of great concern for many including Nike, who is one of her top sponsors.

It was reported that prior to her 2007 Australian Open win, Nike sent a representative who instructed her that if she failed to live up to her previous form, she’ll be dropped. Her struggles during this period were related to injuries. With victories at the 2009 editions of the Australian Open and Wimbledon, plus other tournament wins on the WTA tour, she ended her 2009 season as the world #1. She also earned $6,545,586 in prize money, which set the record for the most earned by a female tennis star.

In 2012, season, Serena delivered another Oscar-worthy performance, which earned her two Grand Slams, the US Open and Wimbledon. She ended the year as #3 in the world rankings and earned $7,045,975 in prize money. Her 2013 season was even better, as she appeared in 13 finals. She ended the season as the world’s number 1 after winning the French and US Open. She received $12,385,572 in prize money that season. Years after her first ‘Serena Slam’ in 2003, Serena had another ‘Serena Slam’ in 2015, as she claimed her third French Open and fifth Australian Open and Wimbledon titles.

She entered 2015 at the top of the world ranking and that didn’t change at the end of the season. Serena received $10,582,642 at the conclusion of the season. In the 2016 season, her reign at the top of the world rankings ended in the 186th week. She won Wimbledon that year. Out of the #1 spot, Serena won the Australian Open in 2017 despite being pregnant. She earned $2,704,680 in prize money that season. Following her runner-up position placing at the 2018 Wimbledon and US Open, Serena returned in 2019, hoping to win a record 24th Grand Slam, but finished in the runner-up spot in the 2019 Wimbledon and US Open.

In 2020, Serena first wins as a mother arrived at the 2020 ASB Classic.

Serena Williams Net Worth in 2020 & Businesses

In 2020, Serena Williams net worth is valued at $200 million, which ranks her among the richest tennis players in the world right now. A woman with a spectacular career, Williams has made a fortune for herself. This comes as no surprise as she is known to be the most popular female tennis star of her time. Her $200 million wealth can be trailed to her exploits in tennis but wins from tournaments only accounts for a small percentage of her huge wealth. Endorsements and sponsorship deals, with some of the world’s best brands, has helped her worth rise.

Serena Williams Wealth

Aside from her lucrative endorsement portfolio, Serena Williams is a businesswoman like most sports stars. She owns Serena Ventures, an investment company that makes early investment in businesses owned by women and people of colour. Through her company, she had invested in online course platform Masterclass, subscription-based organic food delivery service, Little Spoon, co-working space platform, Wing, a fitness brand, Tonal, meal delivery companies, Gobble and Little Harvest as well as razor company, Billie. She also has an investment in a tech company, Andela. Serena Williams’ other stream of revenue is her jewellery line and TV rights from broadcasting her matches.

Serena Williams Career Earnings

Over the course of 24 years, Serena Williams has established herself firmly as one of the best tennis players the world has ever seen. Since she won her first Grand Slam in 1999, Serena has gone on to win 22 more. On the WTA tour, she has won 73 events. Serena Williams career earnings are a total of $92,715,122. As at March 2020, she ranks as the top female earner in prize money and the 33rd highest-paid athlete in the world according to Forbes.

Serena Williams Endorsements & Sponsorships

Since 2004, Serena has boasted of several endorsement and sponsorship deals. Her deal with Nike dates back to 2004, where she signed a five-year deal worth $40 million with the sports giant. Aside from Nike she has deals in place with J.P. Morgan, Chase, Beats Electronics, Audemars Piguet, Upper Deck, Bumble and Wilson Sporting Goods. In 2019, she earned $25 million from endorsement deals while 2020 will see her earn about $32 million from all her endorsements. 

Serena Williams Luxury Lifestyle

Serena Williams’ fortune is evidence of her hard work for several years, thanks to that, she can enjoy a luxurious lifestyle.


Along with her husband, Alexis Ohanian, Serena Williams lives in a £5.1million mansion in Beverly Hills, Los Angeles. The mansion is located behind the gates of Summit Estates has five bedrooms and 7 bathrooms. The house which covers 6,000 square foot has a big garden, a wide swimming pool, yoga room, massage room, wine cellar, games room and a big kitchen. The house provides an epic view over Los Angeles sparkling scenery.

Cars Collections

Serena Williams’ cars collections include a Bentley Continental GT and an Aston Martin Valkyrie. Years back, she once drove a Lincoln Navigator which she nicknamed ‘Ginger’. She reportedly drove the car for 8 years.

Takeaways from Serena Williams’ Wealth, Success & Fame

Now that you know the interesting story about Serena Williams’ rise to fame, her wealth and how she became famous, here are 2 incredible lessons we learned from the American professional tennis player.

1. Train hard and be consistent

Thanks to both her parents, Serena and her sister, Venus, had already got the right prowess and tactics to become a successful tennis star right from when they were in their early years. When training begins at a very early stage and continues consistently, success is the ultimate goal.

2. Never relent and get distracted

Following her first Serena Slam, Serena had a title hiatus between 2005 and 2007 and this led to several pressures from fans and brands such as Nike who notified her that she could be dropped. Rather than becoming distracted, Serena remained calm and eventually went back to winning ways, at the 2007 Australian Open. During moments of pressing and distractions, remain focus and calm, while remember winning is the priority.


Serena Williams net worth is estimated at $200 million, which ranks her among the wealthiest tennis players in the world. Her total career earnings are over $92.7 million, which makes her the highest-earning female tennis player by a mile. William’s source of wealth is mainly from her occupation as a professional tennis player and other business involvements.


To all aspiring athletes and pretty much anyone, train hard, work hard, remain consistent and never be distracted.

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